Our materials are up to 80-90% of organic origins.
Whatever is standard in many supermarkets, should be in fashion, too. We believe that the processed materials should be made from natural raw materials grown from organic farming. And of course: free of chemicals, pesticides, herbicides and toxins. That's what we stand for. We believe that organic materials make the difference. You can feel it and you will see it. We try to ensure that our natural fabrics as much GOTS certified as possible. With the strictest international certification when it comes to sustainability and fashion in the world. To ensures non toxic ingredients in processing and the fabric, fair working conditions, no child labor and best quality.
Why only 80-90%? Well, the rest contains of recycling or dead stock materials. Something we have a lot to say as well. But that's a different topic!
At this point we would also like to introduce two of our superstars to you. Cotton and linen.
What is special about our cotton
Cotton is a multitalented material. It can be used for woven and knitted textiles, heavy materials, like denim or canvas, or ultra soft fabrics, like satin and voile. It is one oft he oldest and most common natural fiber in the world. Almost one-third of the worldwide fiber production in the textile industry is based on cotton. Hereof 1.1% is organic cotton. Most cotton comes from China, India, the USA, and Pakistan. But also there is an cotton industry in Europe, too. Conventionally cotton production usually exists in huge monoculture fields with genetically modified high performance seeds, which need a lot of artificial fertilizers and pesticides against pests.
We don’t believe in the methods for or health and our environment. So we use for our products only use certified organic cotton from Europe. The certification short form „kbA“ (kontrolliert biologischer Anbau, equal to certified organic growth) means that the plants it self were not treated with artificial fertilizers or synthetic pesticide during the growth on the fields. So the cotton has a very low allergy potential and is very skin friendly. The soil hast o be free of chemicals for at least three years before organic plants can be grown. Because organic cotton is picked by hand there is no need for defoliants, like it is in the convectional cotton production.
The certification makes sure there is no child labor tolerated. Further the workers on the fields work under fair labor conditions and don’t have to work with toxic chemicals.
After picking no chemicals like formaldehyde are allowed during the further processing for organic cotton production.
One big problem of the cotton production is the extreme high need of water fort he plants. This problem exists in the organic growing method too, but it depends a lot on the climate conditions in the growing country and on the growing method.
Conventionally cotton-growing methods usually discover in countries without much rainfall. But huge monoculture fields with genetically modified high performance seeds need a lot more water than the organic growing method. So artificial fertilizers for those only annually usable plants is necessary.
What's the difference with linen
Linen is the oldest textile fiber and, until a few decades ago, still considered the material of textiles until it was almost completely compressed by cotton in the 19th century. The natural fiber is obtained from the stems of the flax plant, which is very robust and even with conventional cultivation requires hardly any chemical fertilizer or pesticides. Linen is characterized by a high tear strength and longevity. The smooth fiber is very absorbent, moisture regulating and naturally dirt and odor resistant. Its cooling effect also makes linen a popular summer fabric. We only use linen from certified organic cultivation.