We Are Proud And Thankful! WE WON THE PRICE OF THE MENTORING PROGRAM 2017 OF THE FASHION COUNCIL GERMANY!
Find Here The Press Text (German Only):
The Fashion Council Germany, the Berlin Senate Department for Economics, Energy and Energy and the Messe Frankfurt (organizer of the Greenshowroom and Ethical Fashion Show Berlin) today announced Philomena Zanetti and Benu Berlin as the winners of the Mentoring program on sustainability for designers.
Berlin is characterized by its pioneering position in the field of sustainability and comes like no other European metropolis to the ever-going reputation after sustainability in the fashion industry. Many fashion labels have great interest to produce their collections on fair conditions and environmentally friendly. Increasingly, more consumers pay attention to the purchase under what conditions and in which region garments are produced.
In addition, Berlin is the location of strong online retailers and up-and-coming model labels as well as with the Berlin Fashion Week home of the most important guiding agency in the fashion area. Also in terms of innovative applications in the FashionTech and Smart Wearables area, an interesting development is to be determined in Berlin, which is borne by emerging companies and networking platforms.
Therefore, in April 2017 Berlin designers were called for the application for the mentoring program. Prerequisites were in addition to the call for sustainability of the entire production process that the talents are resident with their own brand in Germany and have been on the market for at least three and not more than ten years with their label. From the numerous applications, five finalists emerged that in May 2017 presented their labels of a top jury - consisting of national design and sustainability experts -: Benu Berlin, Farrah Floyd, Maqu, Philomena Zanetti and Schmidttakahashi.
In addition to the mentoring program and the workshops by experts in the creative, production and sales process as well as in the strategy and media sector, Messe Frankfurt allows the selected model label to participate in the trade fair Duo Greenshowroom / Ethical Fashion Show Berlin in July 2017.